Brand New to Lisa Roberts Hairdressers: Introducing Awapuhi Wild Ginger 30 years in the making For centuries, Hawaiian Natives have used the fragrant juice of the Awapuhi Ginger plant to moisturize skin and hair. Captivated by the plant's healing benefits, and inspired by the traditions and wisdom of the native people of the islands, John Paul DeJoria, Paul Mitchell and friends established a sustainable, solar-powered Awapuhi farm in Hawaii nearly 30 years ago. A Rich Harvest Each plant is carefully harvested from the fertile soil of the organic farm and processed by hand, with special care to preserve its hydrating properties. Our unique extraction method allows the most lipid- rich of the Awapuhi root to bind to the hair shaft, leaving hair softer and more manageable, with intense shine. Inspiration and Innovation Today, the people who brought you Paul Mitchell Luxury Hair Care have been inspired by this wonder plant to create a collection of super-luxury products designed to treat hair from the inside out. Today we bring you AWAPUHI WILD GINGER.